Work / Branding + Graphic Design / Selfridges Great British Outdoors
Selfridges Great British Outdoors
A campaign for the Selfridges foodhall which inspired the customer to shop for the perfect British picnic, as well as for seasonal treats to take along to outdoor summer events such as the Henley Regatta and Wimbledon Tennis. The look and feel of the identity aimed to play on the idea that British summers bring typical British weather.
