Work / Branding + Graphic Design / Selfridges Live and Loud
Selfridges Live and Loud
The Live+Loud series of events and promotions was put in place to celebrate 10 years since the Birmingham Selfridges store opened and to bring the store to the forefront of customer’s minds after the new John Lewis store popped up nearby. I was challenged to design the look and feel of a newspaper containing articles and event details in a Bauhaus style that felt like it was part of the main Selfridges identity.
