Waterdreams sell and fit interiors of barges, based in Surrey. They wanted to convey an industrial, honest and hand-crafted feel to the design, with a dominance of maroon. The client specifically wanted to have a boat icon as part of the logo, and we chose a bold, contemporary and condensed typeface for the main brand name to evoke the industrial feel that he was looking for. It was also important for this logo to be clean and crisp so it really stands out on some of the textured backgrounds that it will be applied to.